Hollins University is a renowned women's college that happens to be in our very own backyard. In recent years, Hollins has diversified its graduate programs in both courses of study and student body. With these changes, the University identified the need to educate co-ed students on the world-class graduate programs that can be found on its beautiful southwest Virginia campus.
Firefli was asked to construct integrated digital campaigns for specific programs, targeted at hyperniche, co-ed demographics on a national level. Hollins believes that "those looking to go places start here", and we've been honored to help deliver that message to a new wave of potential students.