Nerd Alert Firefli Hires Laken Renick as New Account Coordinator

Firefli, the Roanoke-based digital strategy firm, added a new member to their team, effective October 2, 2017. Laken Renick has joined the team as the new Account Coordinator to fill strategy execution needs for both the firm and its clients through project management and client communications.

Renick joins Firefli with experience in quality assurance and project management after working as the Quality Assurance Manager at the Modea subsidiary, Ozmo, Inc. There, she worked to supervise a team of quality assurance associates and technical writers to set support standards and meet the needs of international Fortune 500 clients.

Renick graduated from Virginia Tech with a Bachelor of Arts in English. In her free time, enjoys the natural amenities of Southwest Virginia by taking her dog Hugo on hikes and getting to know her new home, Roanoke, VA.

“We couldn’t be more excited to add Laken to our team,” said Matthew Sams, Director of Strategy at Firefli. “She brings an impressively diverse skillset and invaluable agency experience to the table. After just a few days, we can already tell that Laken will be a great fit at Firefli.”

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